We don't sell "black box" research.  We listen carefully to your business issues and what drives your research need, and most importantly, what specific business decisions you need to make.  Then we think hard about your issues, and recommend a custom-fit research plan and solution.
 
We've been doing this for decades, and bring all of that experience to bear on each and every project we undertake.  Below is a partial listing of business issues where we've provided custom-designed research to our clients:
 
Branding
- Brand Equity Benchmarking and Tracking
- Brand Equity Extension
- Brand Emotional Attachment and Engagement
 
Concept Evaluation
- Concept Ideation
- Concept Culling and Screening
- Concept Validation and Business Potential Scoring
- Concept Feature and/or Message Optimization
 
Customer Analysis
- Customer Loyalty Tracking
- Customer Acquisition and Retention
- Customer Value Analysis, Lifetime Value
- Lost Customer Analysis
 
Ethnic Markets
- Ethnic Research and Hispanic Acculturation Scaling and Segmentation
 
Product Design and Strategy
- Product and Prototype Testing
- Product Formulation and Optimization
- Product Sensory and Taste Testing
- Menu Optimization
 
Pricing Strategy
- Price vs. Value trade-offs
- Optimizing prices vs. competitors
- Price/Demand modeling
- Product Line Optimization
 
Shopper Insights
- Shopper Habits and Profiling
- Shopper Segmentation and Targeting
- Shopper Reaction to Store Design, Layout, In-Store Merchandising and POS Materials
- Shopper Reaction to Package Design, Shelf Location, Shelf Facings
 
Segmentation
- Segmentation Research (Attitudes, Behaviors, Occasions, Need States)
- Optimizing Segmentation Schemes for Target Marketing, Scoring Customer Databases

Global Research Partners

Quality. Value. Speed. Pick Three.

Custom Research Services

TM
PEOPLE
HOME
PHILOSOPHY
SERVICES
CLIENTS
PROTOCOLS
HISTORY
CONTACT US
ANALYSIS
INTERNATIONAL