PowerLine is especially powerful when combined with output from conjoint or discrete choice modeling. In this situation,
there can literally be millions of potential product configurations, and tens of millions of alternative product lines/portfolios
of various sizes. The PowerLine simulator provides key information for the following product design and product line decisions:
-Optimal Single Product Profile. Across all specific product features such as brand, price, package size, color, performance,
etc., what is the single best combination of features to maximize share, revenue, or profitability?
- Optimal Multi-Product Line/Portfolio.
In addition to the "best" overall product, which additional products should be produced in order to maximize share, revenue, or profitability?
-Retail SKU Optimization. For retailers, which brands should be carried, how can we "right size" the variety of product choices
within a given category in order to maximize store or website visits, revenue or profits?