Quality = Experience + Insight

We believe strongly that our primary job is to provide our clients wih analytical insights that reduce the risk of business decisions. And along the way, to make our clients into “stars” within their own organizations.

Marketing Research is only as good as the people who design, manage, and analyze it. GRP is staffed with long term, experienced marketing research professionals. Individually and collectively, we have decades of experience applying and honing our skills across a broad spectrum of consumer goods and services, as well as business-to-business research. You would be hard pressed to name a marketing issue or topic we have not tackled, or a product or service category where we have not successfully applied our talents.

Value = No Bloat, No Bureaucracy, No Bull

We invest our resources in things that directly impact our ability to add value to client projects (e.g., new systems to collect data and report it efficiently, state-of-the-art analytical software, hiring experienced people). We don’t have an expensive headquarters building that adds to the cost of client projects.

We also don’t have multiple layers of management or employees who are evaluated on how many hours they can charge to a job. At GRP, our people are judged by the quality of their work, and the happiness of their clients.

When we quote a price for a research project, it’s based on our true “out of pocket” costs for executing high quality research, plus a reasonable profit margin. With GRP, you can buy the same quality as the “big guys,” but you don’t have to pay extra to cover their multilayered management structure and expensive office space.

Speed = NOW!

Ever wondered why it takes so long to get your final report or presentation from some of the “Top 50” research firms? It’s the same reason that the “experienced” people who sold you the project have long since disappeared, and the work is pushed down into the organization to be done by people with much less talent and experience, and thus much lower “hourly rates” (the rate per hour charged to clients).

Our competitors don’t make money if their experienced people spend too much time on a job. So the job often gets delegated to junior, cheaper people who you will never see.

At GRP, we have a very simple solution to this problem: we don’t charge jobs on a “per hour” basis, so we have no incentive to push work down into the organization. Our incentives are based on making clients happy, so the senior, experienced people you meet at the beginning of the project – the GRP staff who understand your business needs – are hands on every step of the way to make sure you get what you need, when you need it.

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Founded in 2000 by Ray Barber, Global Research Partners has cultivated a blue chip list of clients over the past decade, and assembled a world class team of highly experienced marketing research professionals to serve those clients.  We are a trusted provider of consulting and research to firms in many industries, including consumer packaged goods, consumer and business services, restaurants, retailing, management consulting, and many more.

As our client list grows, we strive to remain nimble and client-focused, and avoid the bloat and bureaucracy that plagues many larger marketing research firms.

GRP TEAM

 

 

To learn more, please contact:
Ray Barber
972.989.0342
ray.barber@globalresearchpartners.com

Custom Research Services

We don’t sell “black box” research. We listen carefully to your business issues and what drives your research need, and most importantly, what specific business decisions you need to make. Then we think hard about your issues, and recommend a custom-fit research plan and solution.

We’ve been doing this for decades, and bring all of that experience to bear on each and every project we undertake. Below is a partial listing of business issues where we’ve provided custom-designed research to our clients:

Branding
– Brand Equity Benchmarking and Tracking
– Brand Equity Extension
– Brand Emotional Attachment and Engagement

Concept Evaluation
– Concept Ideation
– Concept Culling and Screening
– Concept Validation and Business Potential Scoring
– Concept Feature and/or Message Optimization

Customer Analysis
– Customer Loyalty Tracking
– Customer Acquisition and Retention
– Customer Value Analysis, Lifetime Value
– Lost Customer Analysis

Ethnic Markets
– Ethnic Research and Hispanic Acculturation Scaling and Segmentation

Product Design and Strategy
– Product and Prototype Testing
– Product Formulation and Optimization
– Product Sensory and Taste Testing
– Menu Optimization

Pricing Strategy
– Price vs. Value trade-offs
– Optimizing prices vs. competitors
– Price/Demand modeling
– Product Line Optimization

Shopper Insights
– Shopper Habits and Profiling
– Shopper Segmentation and Targeting
– Shopper Reaction to Store Design, Layout, In-Store Merchandising and POS Materials
– Shopper Reaction to Package Design, Shelf Location, Shelf Facings

Segmentation
– Segmentation Research (Attitudes, Behaviors, Occasions, Need States)
– Optimizing Segmentation Schemes for Target Marketing, Scoring Customer Databases

 

 

To learn more, please contact:
Ray Barber
972.989.0342
ray.barber@globalresearchpartners.com

Analytical Tools and Techniques

Our core strength is the intelligent use of analytical tools and techniques. Our key deliverable to you is a well-founded recommendation on what marketing action to take, and this often requires intense, and sometimes very sophisticated, analysis. However, we pride ourselves on being very decision-oriented and practical, and strive to avoid taking an overly academic approach to analysis, or waste time and resources on the latest “fad” technique. We apply the best analytical technique for the job based on what best serves our clients, not what might be considered “in” or “fun.”

Below is a partial listing of the types of analytical tools in our bag:

Predictive/Diagnostic Modeling
– Regression Analysis
– Discriminant Analysis
– Tree-based Models (CHAID, CART, QUEST, etc.)
– Path/Causal Modeling (PLS)
– Logistic Regression

Choice Modeling
– Conjoint Modeling (Traditional, Adaptive, Bayesian)
– Discrete Choice Modeling (Logit, Bayesian)
– Build-Your-Own Product Configurators

Data Structure Analysis
– Cluster Analysis
– Correspondence Analysis
– Factor Analysis
– Latent Class Structure
– Multidimensional Scaling and Perceptual Mapping
– MaxDiff Scaling

Special Purpose Analytical Tools
– Penalty/Reward Modeling
– Price/Demand Curve Fitting
– TURF and Product Line Analysis
– Shapley Value Analysis

GRP PROTOCOLS
– VALOR – Value Optimization Research
– PriceSet – Setting Prices From Your Customers’ POV
– PowerLine – Price Optimization Beyond TURF
– EMOTIVE – Emotional Collaging
– DriveScore – Potential Rewards/ Penalties of Changing Perceptions
– Crisol – Improved Approach to Hispanic Acculturation

 

 

To learn more, please contact:
Ray Barber
972.989.0342
ray.barber@globalresearchpartners.com

Client + Industry Landscape

We’ve gained the trust of some of the world’s best and largest marketers. Here’s a partial list of industries we serve:

–  Automotive

– Consumer Electronics and Durables

– Consumer Packaged Goods
– Food & Beverage
– Health & Beauty Aids
– OTC
– Household Goods
– Baby Care
– Personal Care/ Dental Care

– Financial Services
– Retail & Commercial Banking
– Credit Products
– Insurance
– Wealth Management

– Health Care and Pharma
– Hospitals/ Health Care Providers
– Insurance

– Media

– General Retail
– Grocery/ Mass Merch/ C-Stores
– Fashion/ Apparel
– Pawn Shop/ Rent-to-Own

– Restaurants
– Fine Dining
– Casual Dining / Fast Casual / Family / Fast Food
– Specialty/ Bakery

– Hospitality

– Telecom and Technology

INTERNATIONAL EXPERIENCE

 

 

To learn more, please contact:
Ray Barber
972.989.0342
ray.barber@globalresearchpartners.com