Ray Barber
Founder, President
Drawing on 30+ years of marketing research experience, Ray is an expert at helping clients define their research issues, and translate those issues into business objectives. He is passionate about translating research findings into clear, management-focused language and marketing recommendations. Ray founded Global Research Partners in 2000, after a 15 year career at Burke Marketing Research. He is an expert at Concept and Product Testing, Market Segmentation, Brand Equity Research, Pricing Research, and International Research. Ray received his MBA and BBA from the University of Texas at Austin.
972.989.0342
ray.barber@globalresearchpartners.com
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Michelle Baker
Vice President, Project Management
Michelle’s career spans more than 20 years. During this time, she has been responsible for every aspect of marketing research projects, including research design, project management, analysis and reporting. Michelle spent several years as an analyst in M/A/R/C’s Assessor new product forecasting group. Her industry experience includes packaged goods, telecommunications, utilities, high technology and health care. Michelle holds a BBA from The University of Texas at Arlington.
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Debra Morgan
Vice President, Project Management
Debra began working for Global Research Partners in January of 2000 when Ray Barber founded the Company. She brings an extensive 30+ years of experience conducting qualitative and quantitative projects. While obtaining her BBA in Marketing from University of North Texas she discovered her passion for marketing research and began her career working part-time for M/A/R/C in their Dallas Phone Center. Before joining GRP, Debra worked for both the client and supplier side of the industry. Her duties were widely spread among developing, coordinating, executing and managing qualitative and quantitative projects, as well as reporting the project findings.
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Jennifer Walker
Research Analyst
Jennifer has 15+ years experience delivering exceptional analytical reports to GRP’s clients. She is responsible for all aspects of data analysis, including segmentation, choice modeling, and other techniques. She has designed data collection systems that integrate sales data with attitudinal survey data, for both simulated and live retail environments. Jennifer holds an MS in Market Research (The University of Texas at Arlington), BS in Cognitive Science, and BA in Psychology (both from The University of Texas at Dallas).
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Patti Albright
Report Processing Director
Patti has over 30 years experience in marketing research, especially in the areas of data acquisition and data management and reporting. For over two decades of her career, Patti served at the manager level of report processing for Burke Marketing Research. At GRP, she is responsible for all phases of data management and report processing on selected projects, including quality control measures such as data cleaning, coding, editing, and the application of appropriate software packages for converting raw survey data into user-friendly data summaries and cross-tabulations. Patti earned a BA in Psychology and an MBA from the University of Cincinnati.
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Company headquarters is located in Dallas, TX.
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To learn more about GRP, please contact:
Ray Barber
972.989.0342
ray.barber@globalresearchpartners.com
